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Branded Awards and Recognition Products: Elevating Your Appreciation Game


In today’s competitive business landscape, organizations are continually striving to retain and motivate their employees, recognize outstanding achievements, and foster a positive company culture. One effective way to accomplish these goals is by using branded awards and recognition products. In this blog post, we’ll explore the numerous benefits of incorporating branded awards and recognition products into your organization’s culture, supported by information from various reputable sources.

1. Motivation and Employee Engagement

According to Gallup’s 2021 State of the Global Workplace Report, only 20% of employees worldwide feel engaged at work. Recognizing and appreciating employees’ contributions can significantly boost engagement levels. Branded awards and recognition products create a tangible representation of appreciation, motivating employees to excel and stay committed to their work.

2. Improved Employee Retention

Employee turnover can be costly for organizations. According to a report by the Society for Human Resource Management (SHRM), the average cost of replacing an employee is about 6 to 9 months of their salary. Branded awards and recognition products can help reduce turnover by making employees feel valued and appreciated, fostering loyalty, and encouraging them to stay with your organization.

3. Enhanced Company Culture

A positive company culture is essential for attracting and retaining top talent. Forbes reported that organizations with strong company cultures are 27% more likely to report increased revenue growth. Branded awards and recognition products reinforce your company’s values and culture, creating a sense of belonging and pride among employees.

4. Increased Productivity

Recognizing and rewarding employees for their hard work and achievements can boost productivity. In fact, a study by the Harvard Business Review found that productivity increases by an average of 31% when employees receive regular recognition. Branded awards serve as a constant reminder of their accomplishments, motivating them to continue performing at their best.

5. Stronger Team Dynamics

Teamwork is crucial in today’s collaborative work environments. Branded awards and recognition products can strengthen team dynamics by celebrating group achievements. When teams are recognized and rewarded collectively, it fosters camaraderie, trust, and a sense of unity, leading to better collaboration and improved results.

6. Positive Employer Branding

A positive employer brand is vital for attracting top talent. A report by LinkedIn found that 75% of professionals research a company’s reputation before considering a job offer. By incorporating branded awards and recognition products into your company’s culture, you enhance your reputation as an employer that values and appreciates its employees, making you more attractive to potential candidates.

7. Boosted Customer Satisfaction

Happy employees often lead to happy customers. A study published in the Harvard Business Review revealed that organizations with high employee satisfaction scores had a customer satisfaction score that was 1.5 times higher than companies with lower employee satisfaction scores. Branded awards and recognition products can contribute to a more positive and motivated workforce, ultimately benefiting your customers.


Branded awards and recognition products offer a multitude of benefits for organizations, ranging from increased motivation and employee engagement to enhanced company culture and improved customer satisfaction. By recognizing and appreciating your employees’ contributions through these tangible tokens of appreciation, you not only foster a positive work environment but also contribute to your organization’s long-term success and growth.

Sources of Information:

1. Gallup’s 2021 State of the Global Workplace Report:
2. Society for Human Resource Management (SHRM) – Employee Turnover Costs:
3. Forbes – Company Culture Stats:
4. Harvard Business Review – The Impact of Employee Engagement on Performance:
5. LinkedIn – How Employers Branding Affects Hiring:
6. Harvard Business Review – The Employee-Customer-Profit Chain at Sears:



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